The Ford Endeavour, once one of the most loved SUVs in India, is making a grand comeback, but with a new identity. After Ford’s decision to pause its operations in India in 2021, many fans of the brand wondered when or if the company would return. In 2024, rumors began swirling about Ford’s plans to relaunch the Endeavour under a new name — the Ford Everest. This SUV, which has already gained popularity in markets like Argentina, is set to challenge the likes of Isuzu MUX, Mitsubishi Pajero, and other heavyweights in the Indian SUV market. In this article, we’ll explore all the details surrounding the relaunch of the Ford Endeavour (now Ford Everest), its features, specifications, and everything you need to know.
The Ford Everest: A Global SUV with Tough Credentials
The Ford Everest has carved a name for itself globally due to its robust design and exceptional off-road capabilities. Whether it’s tackling rough terrains or cruising on highways, the Everest (and its predecessor, the Endeavour) has been the go-to choice for adventure seekers and those who need a reliable SUV. Ford first introduced the Everest to global markets as a model that could stand shoulder to shoulder with established rivals like the Toyota Fortuner, but it also stood out due to its unique features and powerful performance.
In Argentina, Ford launched the new-generation Everest, which shares many similarities with the Ford Endeavour that was sold in India previously. Ford’s strategy for the Indian market seems clear: it plans to introduce the Everest to take over the mantle from the Endeavour, possibly with even better features, design, and performance.
Exterior: Bigger, Bulkier, and More Muscular : Ford Everest
One of the first things you’ll notice about the Ford Everest is its imposing exterior. While the previous Endeavour was known for its commanding road presence, the new model takes this to the next level. The design is bulkier and more muscular, giving the vehicle a rugged, off-road-ready look.
The front end gets a large, bold grille, flanked by slim, sharp headlights that enhance its aggressive stance. The new Everest’s dimensions are also larger, offering more space and comfort for passengers, especially in the rear. The side profile shows off new, bold wheel arches and flared fenders, further reinforcing the SUV’s robust character.
Compared to the previous Endeavour, the new Everest looks more substantial, and Ford seems to have paid attention to details that make the SUV both stylish and practical. The added size means that the Everest not only offers more interior space but also boasts enhanced road stability, making it more capable off-road.
Interior: Premium and Comfortable Redesign
Step inside the new Ford Everest, and you’ll immediately notice a significant departure from the older Endeavour’s design. The cabin is now designed to deliver a more premium experience. The previous beige-and-black theme has been replaced with an all-black interior, giving the cabin a more sophisticated, modern look.
Ford has also introduced soft-touch materials throughout the cabin, enhancing the premium feel. The seats, now more comfortable and ergonomically designed, also come with ventilation and heating functions, ensuring that all passengers can stay comfortable regardless of the weather.
One of the standout features of the new interior is the 12-inch infotainment screen, which supports both wireless Apple CarPlay and Android Auto. This screen not only brings modern tech to the cabin but also provides enhanced connectivity, making it easier for drivers to interact with their smartphone apps, music, and navigation systems.
The three-zone climate control ensures that all passengers, regardless of where they are seated, have a personalized climate experience. And of course, for those who enjoy a bit of natural light, the panoramic sunroof adds a touch of luxury to the cabin.
Under the Hood: Powerful Engine Options
The Ford Everest isn’t just about looks; it’s about performance. The new-generation Everest is powered by a formidable 3.0-litre V6 turbo-diesel engine, generating an impressive 330 bhp and 446 Nm of torque. This engine is mated to a 10-speed automatic transmission, which ensures smooth shifts and better fuel efficiency, making it suitable for both city driving and long highway journeys.
For those who love adventure and off-roading, the Everest continues to offer the option of 4×4 drivetrain, making it a capable off-road performer. With such an engine, the new Everest is expected to be the most powerful SUV in its segment, outpacing rivals in both on-road performance and off-road capabilities.
Safety Features: Advanced Tech and ADAS Suite
Safety has always been a priority for Ford, and the new Everest is no exception. The SUV comes equipped with a comprehensive suite of advanced safety features, including the much-coveted ADAS (Advanced Driver Assistance Systems). This includes features like automatic emergency braking, lane-keeping assist, adaptive cruise control, and more, ensuring that drivers and passengers are well-protected on every journey.
In addition to the ADAS suite, the Everest is likely to come with a host of other safety technologies such as multiple airbags, electronic stability control, and traction control systems. These safety features, combined with the SUV’s rugged build, make the Everest an ideal choice for families and those looking for a reliable off-road companion.
The Price Factor: What Can We Expect? Ford Everest
While the official price of the Ford Everest in India has not been confirmed yet, experts predict that it will be priced between Rs 55 lakh and Rs 65 lakh (on-road, Mumbai). This places the Everest in direct competition with other high-end SUVs in India, such as the Toyota Fortuner, Mahindra Alturas G4, and the Isuzu MU-X.
Given the features, design, and engine performance, the Everest is likely to offer great value for money, especially for those who are looking for a powerful SUV with excellent off-road capabilities. The pricing, however, will be crucial in determining its success in the competitive Indian market.
Ford’s Indian Comeback: What’s Next?
While the launch of the Ford Everest in India hasn’t been officially confirmed yet, there have been reports suggesting that Ford is restructuring its Chennai plant to build new models, including the Everest. This suggests that the launch could happen sooner than expected.
Additionally, Ford might also export the Everest to other global markets from India, making it a strategic model for the company in the region. Given the brand’s strong legacy in the SUV segment, the Everest could be the vehicle that helps Ford regain a strong foothold in India.
Conclusion: A Promising Future for the Ford Everest in India
The Ford Everest, with its combination of bold design, powerful engine, and advanced features, is set to make a huge impact on the Indian SUV market. Whether it’s the refined interior, advanced safety features, or its off-road prowess, the Everest has everything needed to take on the competition and win the hearts of Indian consumers.
If Ford prices the Everest competitively, it could become one of the most sought-after SUVs in India, appealing to those who seek power, luxury, and adventure. The relaunch of the Ford Endeavour as the Ford Everest could mark the beginning of an exciting new chapter for the American automaker in India.
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