Rupali Barua is a successful British fashion entrepreneur and public figure who gained nationwide attention after marrying Indian actor Ashish Vidyarthi in May 2023. She is known not just for her connection to the film industry, but for her impressive journey in fashion, her strong cultural roots, and her elegance in traditional Indian attire. Originally from Assam, Rupali’s story reflects resilience, creativity, and inspiration for many women across the world.
Early Life and Background
Rupali Barua was born on April 21, 1973, in Guwahati, Assam, India. She spent her childhood in a traditional Indian household with close ties to Assamese culture. Her father, Ambika Barua, is no longer alive, and her mother’s name is Kamali Barua. She also has a sister named Meghali B. L., who works at Medica Superspecialty Hospital in Kolkata.
Rupali studied at St. Mary’s Higher Secondary School in Guwahati, where she developed a strong interest in arts and culture. She pursued a Bachelor’s degree in Anthropology at Cotton University and later completed her Master’s degree from Gauhati University.
Personal Life and Marriages
Rupali’s personal life has gone through major changes over the years. She was first married to Dr. Mitam Barooah, a doctor based in the UK. The couple lived in England, where they started a clothing business together. Sadly, Mitam passed away, leaving Rupali widowed.
After her husband’s death, Rupali returned to India to rebuild her life. On May 25, 2023, she married Ashish Vidyarthi, a well-known Indian actor. Their wedding took place in a simple ceremony at Kolkata Club. Ashish is about ten years older than Rupali and was earlier married to Rajoshi Barua, with whom he has a son named Arth Vidyarthi. Rupali has taken on the role of a stepmother with grace.
Education
Rupali Barua has always placed great value on education. Her academic journey began at St. Mary’s Higher Secondary School in Guwahati. She then earned her Bachelor’s degree in Anthropology from Cotton University. Later, she completed her post-graduation in the same subject from Gauhati University. Her background in social sciences has influenced her fashion business, especially her interest in traditional handlooms and cultural identity.
Career in Fashion and Entrepreneurship
Rupali began her professional journey in the UK after her first marriage. She and her husband Mitam Barooah launched a clothing company called Reel and Weave in Birmingham in 2010. It was officially registered as a limited company in 2014 but was later dissolved in 2016. After her husband’s death, Rupali came back to India and chose to focus on Indian fashion.
In Kolkata, she established NAMEG, a fashion and lifestyle store known for promoting Indian handloom and ethnic wear. The store became popular for its beautifully crafted sarees and traditional designs. Rupali is not only the founder but also the model for her brand. Her style reflects her strong connection to Indian roots and elegance.
Alongside this, she co-founded a café in Kolkata named Na-Ru-Meg, which is a blend of the names of its three founders. The café offers a cozy environment for food and conversations and adds another feather to Rupali’s entrepreneurial cap.
Fashion and Cultural Influence
Rupali is widely admired for how she wears traditional Indian clothes, especially sarees. Her Instagram profile showcases her love for handloom fabrics and elegant styles. She is a proud supporter of Indian artisans and aims to bring their talent to the forefront through her business.
She regularly posts photos of herself in vibrant sarees and ethnic jewelry, gaining attention for her natural style and beauty. Her presence in social media shows her commitment to both fashion and Indian heritage.
Social Media and Public Image
Rupali is active on Instagram under the handle @ru.pa.li73, where she has over 16,000 followers. Her posts are mostly about sarees, fashion shoots, travel, and personal moments. She uses the platform to promote her brand and stay connected with her followers. Her social media presence has made her a favorite among fashion lovers who appreciate Indian clothing and minimalist elegance.
Despite her public image, Rupali has managed to stay away from controversies. Her marriage to Ashish Vidyarthi was widely reported in the media but celebrated more than criticized. The couple often speaks positively about each other and their decision to marry later in life.
Net Worth and Business Success
As of 2025, Rupali Barua’s estimated net worth is around ₹8 crore. Most of her income comes from her fashion brand, NAMEG, and her café business. Her modeling assignments for her own brand also add to her revenue. Rupali is a true example of how hard work, creative thinking, and cultural pride can help build a successful business.
Fun Facts About Rupali Barua
- She holds British citizenship but strongly follows Indian culture and traditions.
- She loves to travel and sing during her free time.
- Her photos in traditional Indian sarees often go viral.
- She has modeled for her own clothing brand to promote Indian handloom fashion.
- Her name became more known after marrying Ashish Vidyarthi, a veteran Indian actor.
Who is Ashish Vidyarthi?
Ashish Vidyarthi is an Indian film actor known for playing villainous and character roles in multiple Indian languages. He was born on June 19, 1965, in Delhi and has acted in over 300 films in 11 languages including Hindi, Tamil, Telugu, Kannada, and Malayalam. He won the National Film Award for Best Supporting Actor for the film Drohkaal in 1995. Apart from acting, he is also a motivational speaker and YouTube content creator.
Conclusion
Rupali Barua’s story is inspiring for many reasons. From a small-town girl in Assam to a British entrepreneur and now a respected fashion figure in India, her journey is filled with strength and transformation. She successfully dealt with personal loss, restarted her life, and built a brand that stands for tradition, quality, and elegance.
Her marriage to Ashish Vidyarthi added public interest to her profile, but she remains grounded and dedicated to her work. Whether it’s through her fashion label, her café, or her Instagram posts, Rupali Barua continues to inspire women who believe in living life with grace, ambition, and cultural pride.
FAQs
Q1: Who is Rupali Barua?
She is a British fashion entrepreneur and the second wife of actor Ashish Vidyarthi.
Q2: Where is Rupali Barua from?
She is originally from Guwahati, Assam, India.
Q3: What is Rupali Barua’s age?
She was born on 21 April 1973 and is 52 years old as of 2025.
Q4: What business does she own?
She owns NAMEG Store (handloom fashion) and Café Na-Ru-Meg in Kolkata.
Q5: Who was her first husband?
Her first husband was Dr. Mitam Barooah, a doctor in England, who passed away.
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