In a groundbreaking initiative, Gulf Oil Lubricants India has launched the ‘Gulf Unstoppable Army’ marketing campaign, a strategic flow that shifts the highlight from movie star cricketers to the actual champions of the game – the fanatics. This marketing campaign is a tribute to the unwavering support and passion of the Chennai Super Kings (CSK) fan base, empowering them to create commercials that replicate their love for the team.
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The Concept
The ‘Gulf Unstoppable Army’ campaign is a singular technique that includes the enthusiasts directly within the advertising and marketing technique. By stepping far from the conventional use of player endorsements, Gulf Oil is giving CSK players, inclusive of the iconic MS Dhoni, the gift of time – extra time to train, recognition, and intention for their 6th title.
The Launch
The marketing campaign came with an announcer movie on digital structures, proposing at the back-of-the-scenes pictures that captures the essence of this revolutionary strategy. Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Kashi Viswanath, CEO of CSK, both emphasize the significance of this selection, which gives the gamers an opportunity to refine their abilities.
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